Behavioural Data Science

Behavioral Data Science is a new, emerging, interdisciplinary field, which combines techniques from the behavioral sciences, such as psychology, economics, sociology, and business, with computational approaches from computer science, statistics, data-centric engineering, information systems research and mathematics, all in order to better model, understand and predict behavior.

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Behavioral Data Science lies at the interface of all these disciplines (and a growing list of others) — all interested in combining deep knowledge about the questions underlying human, algorithmic, and systems behavior with increasing quantities of data.